Intro
Hecate Mapbox is a location-based CRM that enables small and medium businesses to get more insights from their customers' information. It helps collect the data, organize it, and represent it as smart map overlays.
Hecate Soluciones S.A.
Costa Rica, 2019
Research, UX/UI Design
Software Development
Challenge
We were challenged to create a proof of concept and verify this idea based on a small number of businesses located in Costa Rica.
Would SMBs use the data and get meaningful insights when they see the properly visualized data?
Result
As a result of our journey with our client, we delivered a visually crisp, minimum lovable prototype (MLP) of the platform that presented the power of location-based data visualizations. We concentrated on the intuitiveness of use and the ease of setup that is crucial for each SMB.
Style
After the comprehensive research, we were able to define several key points for the visual style: it should be minimal, focus on the data representation, and emit trust. Still, it should stay aside from the corporate flavor.
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Heatmaps, diagrams, charts, everything is built to convert data into meaningful, easy-to-get insights to make data-driven decisions.
Driven by crawlers and publicly available APIs, covered with an AI engine, the system captures customer feedback and dozens of additional data points.
Hecate Mapbox provides a comprehensive AI-powered data analysis toolset customized per SMB usage to provide meaningful insights.
The self-service system is built so everyone can start using it and get business value in several hours. No commitments, no hustle!
Impact
Hecate Mapbox was launched in closed beta in mid-2020, providing the new exciting digital experience for a pre-selected list of early adopters.
got early-bird access to the system and continued using it on at least a weekly basis.
average growth was reported by Hecate users in 3 months of use.
on average it takes to integrate the system into the existing business processes
it took the team to get from the first meeting to the initial platform launch.
are used to convert unreadable tables into easy-to-use map overlays and meaningful charts.